Ecosystem Type: Employer Branding

Employer branding is a crucial tool for attracting and retaining the right kind of talent. As the candidate market becomes increasingly competitive, companies are seeking out new ways to pursue differentiated messaging – new mediums, platforms and channels – and to manage their digital reputation. Companies are now motivated to distribute unique messaging that captures their culture to compete with businesses of all sizes. This has contributed to the evolution of employer branding agencies and the development of a broad market of medium and channel specialists, each serving a unique purpose toward the creation of the overall employment brand message.