Symphony Talent, a global provider of employer branding and candidate experience solutions, announced it has acquired SmashFly Technologies, an enterprise recruitment marketing, and candidate relationship management (CRM) platform. Together, the two companies have almost 750 customers worldwide and one-third of SmashFly’s clients are Fortune 500. The deal will broaden the global footprint for both companies, which has operations in Belfast, Bangalore, and London.
Why is this a significant deal and what does it mean for TTL clients who are current SmashFly users?Big news: @SymphonyTalent_, a global provider of #EmployerBranding and #CandidateExperience solutions, has acquired @SmashFly. See what this means for current SmashFly users in @TalentTechLabs latest blog: Click To Tweet
Rory O’Doherty, Director of Provider Advisory at Talent Tech Labs, shares his thoughts:
“SmashFly is a well-liked CRM provider that has good market penetration and a solid product offering. They moved much of their development staff to Northern Ireland a few years ago in order to leverage access to more cost-effective talent. This is a smart acquisition for Symphony Talent because it will broaden their technology offering and capture an impressive roster of companies that SmashFly is already working with. At the same time, SmashFly will receive an injection of increased human and financial capital.
As with all mergers, it is important to keep in mind that these take time to fully roll-out. Certain roles tend to be duplicative, such as customer success and account management, and in turn these roles might be reduced. This could have a major impact on the level of service that existing clients currently enjoy. Talent acquisition leaders to be aware of this and communicate concerns to their account managers. Another area that could experience major change is in the product roadmap. Generally speaking, the roadmap that was previously agreed upon will take a backseat during integration and the combining of existing products into one cohesive offering. In addition, it is not uncommon for certain features and functionalities to get axed, so existing users should be vocal about the capabilities that are vital to their continued success with SmashFly.”