What are Deployment Platforms?

This article on the usefulness of Deployment Platforms was originally published in November 2019. All relevant statistics and copy have been updated as of September 2021.

The best organizations embrace a variety of tools and advanced technologies to help them recruit and hire top talent more efficiently. With the right strategies in place and the right tools at your disposal, your team can quickly and effectively hire the best candidates on the market. One such tool that many organizations have seen benefits from is Deployment Platforms. Below, we break down these software tools and how you can use them to support your teams’ growth.

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What Are Deployment Systems?

Deployment Platforms are a category of software developed by third-party vendors that mimic the features and functionalities of Online Staffing firms, often offering the software as a white-labeled “app.” They typically include:

  • Worker profiles
  •  Work history 
  • Automated (or semi-automated) assignment matching
  • Self-selection of assignments through a website or app
  • Candidate availability tracking and mobile check-in
  • Candidate and client ratings

In essence, they are software vendors that try to bring an “Uber-like” experience to a staffing firm’s clients and candidates.

The majority of Deployment Software focuses on short-term, hourly, or shift-based assignments, common in hospitality staffing, light industrial, retail, healthcare, and education. While the technology was originally built to mimic capabilities of Online Staffing firms that specialized in on-demand labor (e.g., BlueCrew, Wonolo, Jobble, et al.), we categorize these firms as a sub-vertical of Tracking Systems. This category includes Applicant Tracking Systems (ATS), Freelancer Management Systems (FMS), and Vendor Management Systems (VMS).

Where Do Deployment Systems Fit In Your Tech Suite?

While Deployment Platforms bring marketplace technology to bear, from a staffing firm’s point of view, they function very much like specialized middle-office software, with advanced scheduling, deployment, and workforce management capabilities.

Further, these platforms often become one of (if not the) core systems staffing firms use to operate their business once implemented. These tools (except when used as standalone solutions) are deeply integrated into staffing firms’ systems of record.

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The Components of Deployment Systems

There are almost always three interconnected components to a deployment software:

  • A mobile app for candidates —  this platform can be used to search for and accept assignments, manage their calendar and availability, rate clients, and communicate with hiring managers or recruiters. Additionally, they can perform other administrative tasks (e.g., clocking into an assignment or viewing their payment history).
  • A client interface —  is a space where clients can post new jobs, rate workers, and perform other administrative tasks.
  • An administrative interface — this is used for staffing firms to manage and deploy their temporary workforces holistically.

All three of these interconnected components communicate in (virtually) real-time. For example, if a candidate updated their availability in their mobile app, a recruiter in the admin module would see the change immediately. This leads to a more efficient process and ensures all parties stay informed on the latest updates.

Deployment Platforms can be largely beneficial when utilized correctly. In today’s difficult hiring climate, your team could use the extra insight and support that comes with advanced staffing software. For more information about Deployment Platforms, download the full report “Ecosystems Insights: Deployment Platforms.

Talent Tech Labs is here to help you stay updated on the latest tools, technologies, trends, and best practices. Our team of experts can help you to compare and contrast marketplace offerings, ensuring your team invests in the right tools for your specific needs. To keep up with the latest information, be sure to sign up for our TTL Member Portal.

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