Best Practices For Optimizing Programmatic Ad Buying


This comprehensive guide provides clear and actionable best practices around setting up and implementing a Programmatic Job Advertising program with useful information about how programmatic advertising works in a job advertising context. The report is written with two audiences in mind: 1.) larger corporate enterprises, and 2.) mid-to-large size human capital firms (e.g. staffing, RPO, management consulting, etc.), as both these demographics typically spend a lot of money on job advertisements.

The focus of the report is understanding how programmatic software actually works, getting a programmatic program set up, and navigating the first six months to a year of implementation. The information contained in this report will likely be most valuable to decision makers and product stakeholders during or before the RFP phase of the process.

Note: this report is focused on best practices and process, not on vendor selection.



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