Talent Acquisition
Talent Management
- Source
- Engage Candidates
- Select
- Hire
- Engage Employees
- Evaluate
- Develop
Campus & Early Career
About the Vertical
Campus & Early Career solutions are recruitment and engagement platforms that aid organizations by facilitating the transition from traditional campus and early career hiring (on-campus events and career fairs) to a more modernized, virtual, and off-campus approach. While virtual recruitment has been on a steady rise, the onset of the Covid-19 pandemic accelerated the modernization and adoption of digital platforms for recruiting early career talent, as many campuses shut down and turned towards remote learning.Talent Acquisition
About the Vertical
Individual Career Management
About the Vertical
The Individual Career Management Vertical highlights technologies focused on job seekers achieving their unique goals. The underlying thread is to help job seekers present themselves as well as possible so they stand out among increasing competition, identify career growth opportunities, and organize their job search.Job Advertising
About the Vertical
The Job Advertising vertical is one of the largest in TA technology in terms of the size and revenue of the companies. This category highlights job boards and the many new technologies with a focus of driving qualified candidate traffic to open and active job roles for organizations. This category is driven by technology. As new, more seamless ways to distribute content to larger, more focused audiences surface, ad spend moves around the segments. We have seen ad spend shift to nearly fully digital over the past 20 years following traditional media and advertising trends.Social Networks & Search
About the Vertical
Platforms and communities where individuals can meet, connect, communicate, and share information. The firms (generally) make money through advertising, and have grown rapidly because of the targeted information they have on the users of their platform (and advertisers desire to reach said users).Peer to Peer Recruitment
About the Vertical
The Peer-to-Peer vertical highlights companies that are focused on leveraging the social networks of others to more rapidly identify the highest probability successful and interested candidates. Referral programs enable both existing employees and external people to refer candidates to open jobs. The concept is predicated on the idea that the employee understands the employer’s business, processes, and culture and therefore, is able to accurately assess if a candidate would be successful in the role and a good fit for the team.Online Staffing
About the Vertical
A marketplace of recruiters. Firms use this solution when they want to have multiple agencies and recruiters competing to fill open jobs.Talent Intelligence
About the Vertical
Firms in this sub-vertical provide benchmarking data on workforce, including (but not limited to) employment levels and trends, pay rates and compensation data, geographic trends, and skills demand. Some companies also go beyond mere data and offer predictive analytics around these areas (e.g. what a specific person should be paid based on their experience and location).
Talent Acquisition
About the Vertical
Candidate Engagement
About the Vertical
Software that communicates with candidates via various channels (website, Facebook Messenger, text, WhatsApp, etc.) throughout the application lifecycle. Uses varying degrees of pre-programmed logic and conversational AI to automate data gathering and basic screening and scheduling tasks in an interactive manner.Employer Branding
About the Vertical
Employer branding is a crucial tool for attracting and retaining the right kind of talent. As the candidate market becomes increasingly competitive, companies are seeking out new ways to pursue differentiated messaging - new mediums, platforms and channels - and to manage their digital reputation. Companies are now motivated to distribute unique messaging that captures their culture to compete with businesses of all sizes. This has contributed to the evolution of employer branding agencies and the development of a broad market of medium and channel specialists, each serving a unique purpose toward the creation of the overall employment brand message.
Talent Acquisition
About the Vertical
Assessment Tools
About the Vertical
Technology that allows firms to screen for skills, cognitive ability, and personality. The two main flavors of assessment are skills-based and behavioral-based. Skills-based assessments measure hard skills (can I code an algorithm that reverses a sentence in Javascript?), whereas behavioral assessments measure personality and cognition (i.e. am I generally pretty smart? Do I prefer things rigid and organized or fluid and dynamic?).Interview Process
About the Vertical
Software to support the interview process, including the ability to automate scheduling and conduct structured interviews.Recommendations & References
About the Vertical
Recommendation and Reference solutions are digitally-enabled reference aggregators, background check tools, and onboarding solutions.Talent Intelligence
About the Vertical
Firms in this sub-vertical provide benchmarking data on workforce, including (but not limited to) employment levels and trends, pay rates and compensation data, geographic trends, and skills demand. Some companies also go beyond mere data and offer predictive analytics around these areas (e.g. what a specific person should be paid based on their experience and location).
Talent Acquisition
About the Vertical
Tracking Systems
About the Vertical
System of record for tracking candidates through the application lifecycle. Modern ATS now also typically acts as the "hub" or central repository for all of a staffing firm's extended technology stack and the data it generates.Platform Tools
About the Vertical
Software that collects data from various systems, synthesizes the information, and makes it actionable for stakeholders.
Total Rewards
About the Vertical
This vertical includes all technology used to reward and incentivize employees outside of their standard salary.Employee Wellness
About the Vertical
Includes all types of employee wellness benefit platforms, and healthtech built for companies to promote usage of benefits and a healthier lifestyle. Usually strong partnerships with an insurance firm. Sold per company size or per employee, existing as an app/platform/email subscription. The majority of players in this space are specialized apps that offer on demand access to a specific type of health-related benefit or gamified experience to help incent employees improve their personal lives.Talent Management
About the Vertical
Employee Engagement & Experience
About the Vertical
This vertical includes all tools utilized to track and establish employee engagement within teams and the overall company, along with tools to improve employees’ work experience. Many of these tools are focused upon ensuring communication between employees and teams, and building easy access to institutional knowledge. Advances in this vertical include applying advanced analytics and AI to understand how different engagement measures impact specific KPIs. Another emerging trend is using AI to automate collection and analysis of non-pulse survey data to infer employee engagement from conversations that happen across systems.
Talent Management
About the Vertical
People Analytics
About the Vertical
The People Analytics vertical refers to all the tools utilized in understanding a company’s workforce and how to best leverage their human capital. Many of the tools in this space now function as aggregators of data, making synergistic inferences useful for demand planning or structuring, or using AI to make predictions about certain aspects of the workforce (e.g. identifying pay gaps, predicting skills demand, or predicting flight risk).Performance Management
About the Vertical
The Performance Management vertical includes all technology vendors related to measuring and improving employee performance. Historically, these tools have provided a digital paper trail for the traditional “one on one”, as well as tracking annual goals and attainment of them over time. Some vendors offer tools to help employees become more productive, enabling employees to take ownership of their performance and development.
Talent Management
About the Vertical
Internal Mobility
About the Vertical
The Internal Mobility vertical includes all solutions designed to help employees navigate their careers and career path over the course of their employment. Some tools are designed to help employees plot out specific career paths, some are designed to help firms find internal talent for (typically) project-based work and bolster their skill set in the process, while some are designed to enable HR teams to do long-term strategic planning and fill key roles with internal talent.Learning & Development
About the Vertical
The Learning and Development vertical includes solutions designed to help employees learn new skills and train for new roles. The learning and development space is crowded, with many almost identical solutions. At the same time, there is significant innovation happening in this space as the need to solve for massive current and future skills gaps is at the top of mind for many large employers.